Larger apps and games convert fewer Google Play store visits into installs. This is because users are conscious of using up storage on their device, using up their data plans, and waiting around for downloads to complete on slow connections. Android App Bundle is a new Android app publishing format which makes games smaller on people’s device.
https://blogs.unity3d.com/2018/10/03/support-for-android-app-bundle-aab-in-unity-2018-3-beta/?fbclid=IwAR1t9h8l5CmiZvKshNHOk8HmJYnvC2ADkGa036bbyQiRtgKWd36I-yK45Dc
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